You had to really understand how apps work in a way that sort of young people really do and older people find a bit tougher. What made Snapchat really popular with young people was that it was kind of difficult to understand. The other disaster that Snapchat had was its redesign. It's got the biggest online ad business alongside Google, and if you're trying to sort of compete with the two of them, it's really hard unless you have a lot of money and you have a lot of luck going your way in terms of attracting users. But, you know, it's really difficult in the current environment to compete against Facebook 'cause it's got loads of money. Snap has said it's losing daily active users, and the worrying indication is that probably people aren't using Snapchat as regularly as they used to. Its stock price has fallen substantially over the last couple of months. So Snapchat is in a little bit of trouble. But, for sure, you could look at the story of Snapchat and say, essentially, Facebook may have ruined this quite-promising company. Shona Ghosh: They made a few kind of missteps around things like the redesign not focusing on Android as much as they should have done, so there were definitely mistakes made by Snapchat.

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Is snapchat dead